Google is about to lose a big market as Apple has planned on disconnecting its the new iOS 6 Maps app from Google’s servers. That will surely hurt Google as Apple users add up to nearly half of all smartphone users. If this wasn’t enough for a big blow, Apple will also redirect all third party app requests to its own mapping servers, taking the majority of mobile maps traffic away from Google.
Although Apple has been using Google’s free online maps ever since the launch of the first iPhone back in 2007, they have however not adopted to the rest of the features that Google kept adding to its vastly used feature. Google introduced Navigation, Latitude and Places but Apple never incorporated them in their Maps app for iOS devices. Instead, Apple undertook the enormous task of working on its own Maps servers denying Google of majority of cellphone users and not to mention the tablet market hugely dominated by Apple’s iPad.
The new devices like the soon-to-be-launched Next-gen iPhone 5 and the suspected iPad Mini will run the latest iOS 6 featuring the new Maps app. Not only that, what’s worse for Google is that Apple is planning on allowing devices as old as the 2009-era iPhone 3GS to upgrade to the latest firmware.
All in all, Apple is entering in a competition that Google has been dominating for so long. Microsoft couldn’t compete with Google either when they started a similar feature in Bing. Let’s see how Apple copes with Google’s market leading app services.