A new survey from Consumer Intelligence Research Partners, released on Monday, has shown that of all people that bought an iPhone 4S; 21% chose the 68 GB model, while 36% migrated from other platforms.
Following the release of the 4S back in October of 2011, 21% of all consumers chose the 64GB high-end phone, which is the highest capacity offered by Apple in a smartphone. 36% of all the consumers switched to Apple from a different platform such as Android, BlackBerry or Palm. According to surveys conducted at the time of the release of this smartphone, a slightly lower percentage chose the 64Gb model- 19%. And only 18% switched to iOS from some other platform at that time, in October 2011.
Findings of the survey are based on a group of 365 qualified people who bought a 4S during the December quarter, narrowing down the number of people from over six thousand respondents.
CIRP also discovered that online sales of Apple’s iPhone dropped considerably. This is due to the fact that Apple filled pre-orders and satisfied market demand, thus online shopping was not necessary. Showing a decrease of 10 percent, Apple’s online sales dropped from 43% (at the time of launch) to 33% (at the end of 2011).
The survey revealed that carriers like AT&T, Verizon and Sprint were consistent and maintained their market shares, among owners of the iPhone. However the device led some customers away from carriers without it, such as T-Mobile.
A few days ago, CIRP also showed stats that indicate that the re-sale of old iPhones is, surprisingly enough, good for both Apple and the phones carriers. 53% of iPhone owners introduce their smartphones to the secondary market by re-selling them. This introduces cheap Apple phones to users who might not have bought them otherwise. It also increases chances of them buying latest iPhones after their used-model purchase. Such consumers will also, in all probability, make music and app purchases from the iTunes store. Of course, this secondary market does hurt Apple too, by providing cheaper phones that serve as competition to latest models.
Carriers benefit because they get new users, but do not have to pay subsidy to Apple. One secondary phone’s activation leads to a gain of about $400 for such carriers, with between $400 million and $800 million saved by carriers such as AT&T and Verizon.
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